Above the Fold

I recently had the pleasure of meeting several graduate design students at Pratt. As part of the partnership between the TDC and Pratt, board members like myself will occasionally review the portfolios of students.

As soon as RGA produced the Nike Better World Web site, the Web design world was abuzz with this thing called parallax scrolling. Although the technique isn’t new, its application on the Web is.

I’m very excited to announce the Above the Fold Awards. This one-of-a-kind competition seeks to honor the best Web, motion and interactive designs from students around the world.

As someone who has spent the last 15 years creating custom Web sites for clients (my first site was for ScoopAway Kitty Litter in 1995), I can’t help but comment on the homogenization that theme-based “design” is causing. What ever happened to client-specific design solutions that differentiate a brand in the context of their industry?

This enigmatic yet ingenious site by “the miserable” Christopher Clark features “a collection of experiments and writings on web typography and the possibilities of standards-based web design.”