Above the Fold

Above the Fold Student Digital Design Competition judge, Amy Papaelias was kind enough to interview the Best in Show winner Aura Seltzer about her project and about her process

Announcing the winners of the inaugural Above the Fold Student Web Design Competition.

As soon as RGA produced the Nike Better World Web site, the Web design world was abuzz with this thing called parallax scrolling. Although the technique isn’t new, its application on the Web is.

I’m very excited to announce the Above the Fold Awards. This one-of-a-kind competition seeks to honor the best Web, motion and interactive designs from students around the world.

As someone who has spent the last 15 years creating custom Web sites for clients (my first site was for ScoopAway Kitty Litter in 1995), I can’t help but comment on the homogenization that theme-based “design” is causing. What ever happened to client-specific design solutions that differentiate a brand in the context of their industry?